Data-Driven Marketing for Manufacturers – Part 1

In this episode, we talk with Francois Gau, owner and CEO of Levy Industrial. Francois outlines his data-driven approach for generating growth for industrial and tech-based B2B companies. 

This episode is the first of a two-part segment with Francois. During this portion of the interview, Francois paints a picture of what a modern marketing program looks like in the context of the manufacturing industry. He outlines how manufacturers can move beyond the old standbys of trade shows and distributor newsletters — digging into concepts like e-commerce, engagement with the end customer, and marketing automation. And he shares his tried and true tips for market mapping and customer segmentation. Behind it all? Data, data and more data. You won’t want to miss it! 

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