Data-Driven Marketing for Manufacturers – Part 2

In this episode, we talk with Francois Gau, owner and CEO of Levy Industrial. 

This episode is the second of a two-part segment with Francois. During this portion of the interview, Francois digs into the concept of Inbound Marketing and explains why manufacturing and industrial companies need to focus messaging on thought leadership rather than selling. He shares key metrics companies can use to gain insight into the effectiveness of their efforts and connect marketing investments to sales and profits. 

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